Daythree Digital Bhd is principally an investment holding company. Through its subsidiaries, it is a GBS service provider focusing on CX lifecycle management services enabled by in-house developed digital tools. Its services involve the setting up of contact centers to facilitate communications between its Clients and their Customers. These include the acquisition of Customers (where the Client establishes contact with a new Customer with the hope of converting from a prospect into a paying Customer) to after-sales customer support and care services such as responding to inquiries and technical support.